Direct Response Video is one of the most popular ways to brand and sell your products or services. From TV to Internet it has evolved over the past 50 years and continues to evolve because of the internet. We are part of that evolution and we bring that legacy of experience into each and every project from start to finish. We strive and continue to produce HD quality, effective videos for a wide variety of clients at the most unheard of affordable pricing because of our pre-packed production solutions.
Direct Response Video generally bypasses traditional retail stores to make a product sale directly with the consumer, but can also be used to drive product sales at retail. Direct Response Video is comprised of three primary marketing subgroups of short form, long form and live video promotions (similiar to live webinars) or traditionally live TV. Messages designed to sell directly to consumers via videos come in two types: short form and long form. The long form messages are more commonly called Infomercials and are generally 30 minutes in length. The short form messages are often called Direct Response Ads that are from 1 to 3 minutes long. Webbycloud Studios combines both short and long form formats into one broad category: Direct Response Videos. Both types of messages are direct sales ads that offer a contact information and an Internet address to purchase a product and/or generate leads for your products and services is offered.
What are Direct Response Videos Good For?
- New Product Introduction
- New Product Testing
- Product Line Extension
- Revitalize Existing Product Line
- Increase Product/Brand Awareness
- Maximize Media Efficiency
- Product Differentiation
- Drive Retail Sales
- Public Relations
- Consumer Education for complex products
Whether you need an infomercial, short form commercial, media for the web or TV (Spokesperson Ads and Reenacted Testimonials are examples of this.) Webbycloud Studios will partner with you to create the ideal video production package that's within your budget.